dormakaba Market Masters

dormakaba Market Masters is a mobile-first responsive game engine built to give dormakaba employees training on new branding nomenclature. dormakaba utilized the project to fulfill many business goals such as the delivery of training on changing brand nomenclature to dormakaba employees, testing the efficacy and desire for mobile-based training within the dormakaba organization, and to examine the motivation of employees to participate in game-based training.

Technology Used:

My Role(s):
Technical StrategistSoftware DevelopmentUX/UI Design/LeadGraphic Design

Development Story:

dormakaba needed to get nomenclature training into the hands of staff quickly. To make this happen, our development team took a very agile approach to creating, iterating on, and delivering this gamified proof-of-concept. The bulk of the project, from kickoff to delivery of a final working application took place in just over 8 weeks.

This meant that every client-facing interaction was pivotal, we didn't have time for fluffy, pie in the sky ideas... rather we would need to fully take advantage of every meeting (internally and client facing) to leave with next action steps and buy-in from stakeholders on direction and functionality. Additionally, the client would require time to gather the content required for the application, so the development timeline needed to be scaffolded in a way that allowed for substantial progress, while information was being gathered and organized in parallel.


Based on these requirements, I helped the team put together a timeline that was feasible for both teams. At a very high level, our plan looked something like this:

  • Pre-Planning: Getting the Most out of Kickoff
  • Day 1: Project Kickoff and Design Meeting
  • Week 1: Delivery of high-fidelity functional prototypes
  • Week 3: Delivery of working game shell and 1st round of game 1
  • Week 5: Delivery of 1st round of all games, and all rounds/modes of game 1
  • Week 7: Delivery of fully functional training app, including analytics and data persistence
  • Week 8: Delivery of final product for implementation into production

The budget for the project was tight constricted, especially for the UI/UX/Software development. At one point an internal stakeholder realized the project was priced at 16 hours per game, and when reviewing her records, realised they normally charged 16 "points" per game for a game like this. In the infrastructure with my partner organization, 16 points equates to 16 days or 128 hours per game. I only had approximately 140 hours to complete the entire project, from being the technical lead, to UI/UX design, to making final games and adding all the polish. The hours I had for the entire project barely exceeded the hours normally applied to creating a single, stand-alone game.

Additionally, I was a 3rd party contractor to the organization building the project for dormakaba. This meant simultaneously pleasing the end client, as well as my direct client for which I was doing the contract work. Because of this, I had to take an enhanced leadership role during development to deliver the best software possible on budget. The project was underscoped, to win the work, for hope of additional future work. Lack of execution at any point along the timeline by any team member would make me more money (big adjustments would require more time) but make my direct client less profitable. I wanted dormakaba to be delighted with the result, and my direct client to be delighted with the process, which largely meant coming in on budget and making dormakaba happy.

I don't want to toot my own horn, but I have an ability to "see" a project like lego pieces...I "saw" the games, the components, the requirements "snap" together in my mind, and saw what it would take to get this done for the number of hours I had. This meant saying "we can't do this" here, and/or pushing back on internal feedback I didn't agree with before the client saw it. I had to put my foot in the ground regarding my "sphere of expertise" on the project, to keep the budget.

This meant transparency in development and intense focus on features and development of stories that added maximal value to the product. In a lot of ways, I liked the pressure required to stay on point with all ends of the project. Unfortunately, I had to push back on scope many times, even with the understanding the project was underscoped.

So, 140 hours and a lot to get done, how did it go?

Pre-Planning: Getting the Most out of Kickoff


We started work for the project a few days before the kickoff and design meeting. We met via Microsoft Teams to determine who would take what sections of the design meeting and divvied up work to create the design meeting presentation deck. It was here that I set the stage for the budget being tight, and that we could not offer everything under the sun in terms of features. Based on the project proposal that won the work, we decided at a high-level on the features we could offer within scope. We also play tested several learning games and found some that we liked to fit the dormakaba content.

We went our separate ways and worked on our deck components. My counterpart working on things like learning theory and user persona’s, and me working on slides to get buy-in for UI, UX, and the three games we would be building for the project. We iterated a bit each day leading up to the design meeting and were set to go over the materials the day before the actual meeting.

Then I got into a car crash.

The day before the Design Meeting, on the way to do a practice run, I had to swerve my car off a country road and into a ditch to avoid hitting another car head on. I called my client and told them what happened and that we would have to delay our internal kickoff. We decided to go over the final deck remotely, later that day, once I got my car towed, licked my wounds, and made it home. I was rattled but would not let my life mishap get in the way of a successful project kickoff.

I have to thank my partner here, they were very kind and understanding, and were ok to not perform our dry run.

Day 1: Project Kickoff and Design Meeting


During the design meeting, we were in the room with several dormakaba stakeholders, salespeople, and training project leaders, with several more joining via Microsoft Teams. Most of the meeting was devoted to project goals and learning theory, such as the development of learner persona’s and a learning journey for the platform.

My time to shine came to talking about technology, user stories, and reviewing games that the participants enjoyed, that they could envision working for their content. I came into the meeting with the feeling that I needed to get buy in, at least at a high level, on the direction and expectations around the 3 mini games we were going to build. Without that buy-in, we would be sending designs over the fence hand crossing our fingers that they landed with stakeholders.

During a break before my section, my direct client asked how I was going to proceed. I said I was going to run them through various games to get buy in on what mini games we were going to create. At that moment, I was shocked when asked to go off script, and just ask that people talk about what games and user experiences they liked, and to ask them to play around with a few apps on their phones we recommended, followed by discussion on what they liked and did not like from the selections. I stressed the importance of getting buy-in on game types but agreed to the pivot.

Let us just say that with some users remotely joining the meeting, the participants struggled when we asked them to talk about games and features, they liked, and we spent some time spinning our wheels and were getting no answers. After my stakeholder and I made this realization, we went back to my pre-prepared slides, which walked through the user experience of games we’d hand-selected as being matches to the dormakaba content, and the ideas and synergy was back on track. Going through various learning mini games as I had planned, sparked ideas amongst attendees, and we we’re quickly able to come to a consensus around the three types of games we would develop for the program.

This was huge, leaving the meeting without this consensus would have blown the budget before we even got started.

I concluded the meeting talking about how the project would be developed technical with tech and marketing stakeholders of the company, to gain buy-in on those aspects of the project, and to provide them a technical timeline for implementation.

We had buy-in on all key development dates and were off to the races.

Week 1: Delivery of high-fidelity functional prototypes


To get to get the most return on investment, the first delivery was to be high-fidelity prototypes. I knew, that in order to reduce the burden of iterating on features in code, the client needed to see and feel the entire experience of the application before much code was written.

I took dormakaba branding, created overall application branding, as well as branding for each of the mini games so that each one would be instantly recognizable to players. I then developed the “flow” of each game and all the main screens of the application and each of the games using Adobe XD. With this, I could easily add basic interactivity and allow users to “feel” how the end-product would work.

The learning expert from my direct client felt that we should use a flatter design, eliminating some of the colors, but I pushed that would genericize the experience and that we should get client feedback prior to making this change, and she accepted. The project manager of my direct client was thrilled with the prototypes, said he’d never seen something so robust delivered so early, loved the way we were working agilely, and claimed that he was going to take this process to his future projects.

That felt good.

After a day to design the application and a little internal interaction, we were ready to show our progress to dormakaba. Great news, because they had a clear picture of what they would be seeing and what games we would be building from the first meeting, there were only minor tweaks to the prototypes we developed. We didn’t need to tweak and resend prototypes, but rather could take and implement prototype feedback directly into development.

Week 3: Delivery of working game shell and 1st round of game 1


From there, the project was straight forward, take the approved designs and build them using React.

The first development delivery was the largest and hardest to achieve. This is because I needed to essentially build the entire structure of the application and games and get everything wired up to deliver the experience of the first game. With an internal review, this meant knocking out the app shell and large parts of game 1 in a week, and then iterating the second week for client delivery.

Again, because of the development timeline we shared early, the client knew exactly what they were getting at each stage, and we had the prototypes to refer to whenever we needed to remind them of components or rejog their memory.

Week 5: Delivery of 1st round of all games, and all rounds/modes of game 1


The second delivery included perfecting the front-end components of the application, implementing edits received from the client for game 1, implementing a “Master Mode” for game one that would be re-used for all future games, and building out the first round of the other two mini-games. Again, because I was a contractor, the first week of the development cycle was often the heaviest, implementing all of the design and features, only to have a more lax second week waiting on review and implementing internal edits and having meetings to discuss ideas and opinions.

Again, due to the way we were scaffolding deliveries, the client was pleased with the progress and what we delivered in the second development delivery round.

Week 7: Delivery of fully functional training app, including analytics and data persistence

The last delivery included making edits from the previous delivery, as well as implementing “Master Mode” into all games and adding functionality around overall game progression and implementing a “win” state.

Additionally, Google Analytics were added so that dormakaba could investigate application utilization and game play statistics. Google Sheets was used as a simple back-end implementation that allowed for simple game persistence, as well as storage of user data for later reporting.

Week 8: Delivery of final product for implementation into production


The last delivery was a packaged application with all edits implemented. Additionally, I set up dormakaba staff with Analytics and Sheets access and gave them a basic overview on how to use these tools to gain insights into their training.

In the end, we had delivered a highly customized experience through a very agile and iterative process. The customer was thrilled, and due to my focus on delivering the features of most value, we were able to deliver the software on budget.